Glen's Den - Precision Marketing & Communications Montreal Glen Eisenberg is President of Precision Advertising, a Montreal-based innovative marketing firm that has redefined the relationship of the marketing executive with its client by bridging the communications gap between their internal sales team and their customer. http://www.precisioncg.com/glens-den Monitor trends in the marketplace by being a student of life http://www.precisioncg.com/glens-den/monitor-trends-in-the-marketplace-by-being-a-student-of-life-90 "I'm a psychologist first and a salesman second." It's an explanation I gave someone who asked me w ... Servicing the Client: <br />Understanding Their Needs <br />Before Providing Your Solutions http://www.precisioncg.com/glens-den/servicing-the-client-br-understanding-their-needs-br-before-providing-your-solutions-88 I’ve never believed that you can hold a client with a contract. You hold a client by generating the best results possi ... Green Marketing Matters: Putting "Reduce, Reuse, Recycle" into Practice http://www.precisioncg.com/glens-den/green-marketing-matters-putting-reduce-reuse-recycle-into-practice-87 Eco-friendly. Certified organic. Environmentally-safe. <br />All natural. With so many buzz words for green produc ... The Money Always Runs Out Before The Ideas http://www.precisioncg.com/glens-den/the-money-always-runs-out-before-the-ideas-86 <strong>Ideas that fit your budget. Solutions that get results.</strong> It’s the new reality of busine ... Precision Receives Interactive Media Award For Evatik http://www.precisioncg.com/glens-den/precision-receives-interactive-media-award-for-evatik-85 Montreal based Precision Advertising has won the Interactive Media Award (<a href='http://www.interactivemediaaw ... Five Tips For Successful B2B Direct Marketing http://www.precisioncg.com/glens-den/five-tips-for-successful-b2b-direct-marketing-84 Business to business (B2B) direct marketing is a broad term that should effectively be divided into two targeted categor ... Finding The Connection Point Between Sales and Marketing http://www.precisioncg.com/glens-den/finding-the-connection-point-between-sales-and-marketing-83 Sales &amp; marketing. A combination of words so often said in the same breath. So, why, in reality, do sales and ma ... Maximize Your Fall 2010 Trade Show Presence http://www.precisioncg.com/glens-den/maximize-your-fall-2010-trade-show-presence-82 The majority of retailers come to trade shows to acquire new collections or product lines to showcase in their stores. V ... A Trade Show Not Capitalized On is a Missed Opportunity http://www.precisioncg.com/glens-den/a-trade-show-not-capitalized-on-is-a-missed-opportunity-80 With so many retailers, manufacturers, and distributors hitting convention floors across the country, sales professional ... Marketing for Tough Times http://www.precisioncg.com/glens-den/marketing-for-tough-times-78 Glen Eisenberg has some good news for those in the optical business. Despite the recession, says the president of Montre ... Rapper Snoop Dogg Wearing Kliik Glasses http://www.precisioncg.com/glens-den/rapper-snoop-dogg-wearing-kliik-glasses-81 Look who’s wearing Kliik glasses! Rapper Snoop Dogg picked out a pair of Kliik frames at the Toronto International Fil ... Why Direct Marketing Still Works Despite the Popularity of Social Media http://www.precisioncg.com/glens-den/why-direct-marketing-still-works-despite-the-popularity-of-social-media-63 A recent article in the New York Times revealed just how popular social media is with adults. Eighty-two per cent of peo ... The True Meaning of Going Above and Beyond for Clients http://www.precisioncg.com/glens-den/the-true-meaning-of-going-above-and-beyond-for-clients-1 <strong>What does it mean to be absolutely committed to a client? </strong> After 20 years marketing, it ...